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From the headline I thought you were referring to Google Cloud servers and services. Whether you like it or not, Google search, AdWords, etc do capture a huge
by CyberFonic 7y ago
From the headline I thought you were referring to Google Cloud servers and services.
Whether you like it or not, Google search, AdWords, etc do capture a huge segment of the potential marketplace. Focusing on quality and relevance instead of trying to game SEO might mitigate some of the extreme swings.
Establishing a strong presence on Facebook, Instagram, Twitter and even here on HN, etc, might reduce your reliance on the GoogleSphere. Have to wonder whether Bing and other lesser used search services might also be of value. Have never looked into those.
Can't help noticing the amount of advertising that some web sites invest in "traditional media". They probably only do it because it works for them.