They get to decide because it is their algorithm and the whole point is of a search function is to discriminate inputs to be relevant. They aren't "getting in t

They get to decide because it is their algorithm and the whole point is of a search function is to discriminate inputs to be relevant. They aren't "getting in the way" - they are using it as they please. What you ask for isn't freedom but control over everyone else - there is nothing stopping you from running your own spiders, search engines, and rankings.