I've been screaming about this for years and only recently have people begun agreeing with me - and I know exactly what the major problems are, and they are syn

I've been screaming about this for years and only recently have people begun agreeing with me - and I know exactly what the major problems are, and they are synergistic: 1. SEO has totally warped result rankings. Now instead of getting results which naturally match my keywords because of content, I'm presented with almost exclusively commercial websites which are trying to sell me something. Gone are the days where you could search for technical terms and not be bombarded by marketing websites. 2. Google's AI is far too aggressive for technical searching. It is clear that Google is using NLP to parse queries and substitute synonyms based on some sort of BERT-like encoding. The problem is that a given word may have synonyms that are actually orthogonal in meaning space. For example, if I search for trunk, Google may return results for "boot" as in car trunk, instead of anything related to SVN. Contrived example, sure - but here's where the real problem is: Google's AI is regressing to the layman's mean. It is effectively overfitting to Grandma's average search query. Think of it as the endless summer of search...and since there's no way to usefully customize your search now (can't give people too many options or they might get confused!), you're stuck combing through unrelated results and it is increasingly difficult to disambiguate your search query. Remember when advanced search existed and typing in a question to search was terrible practice? That shouldn't have changed - but as more and more non-technical people started searching, Google (rightly, from a marketing perspective) seized the opportunity aggressively. 3. Primarily because of a combination of points 1 and 2 above, and the endless summer of non-technical users, informative websites have all but disappeared in search results, replaced by shitty SEO optimized blog spam and commercial websites which offer high level summaries primarily to generate traffic and sell you shit. Curious about how to repair your own roof in detail? Well don't bother searching "roof repair" (and quotes seem to be broken too btw) because the first two pages will be full of roof repair company websites. So what is the result? The portal to the greatest asset in the history of the civilization, the internet, has gradually turned into a neutered, commercialized corporate service where users are a product. It's tragic to see all of that empowerment thrown away in the name of profit. As they say, if the user doesn't see it, it isn't there, and for this reason Google is effectively killing the internet. I haven't even gotten into the demonstrated potential for search curation and autocomplete abuse, where Google becomes an effective, centralized arbiter of truth as the defacto portal to the internet, and how dangerous such a concentrated power over society can be. Google really was admirable when it wasn't evil - now I'm about convinced that it needs to die.