> Todd: I’m thinking of something a bit like erm the flap on a video tape This doesn't sound like his design thinking operates in terms of analogies. It sounds

> Todd: I’m thinking of something a bit like erm the flap on a video tape This doesn't sound like his design thinking operates in terms of analogies. It sounds more like he's imagining something which he feels he can best describe to his fellow designers by an analogy ("a bit like...").