> Selling to individuals is expensive, not just because of credit card fees, but also because of accounting costs, VAT MOSS in Europe, and support. In my case,

> Selling to individuals is expensive, not just because of credit card fees, but also because of accounting costs, VAT MOSS in Europe, and support. In my case, a single support inquiry from a customer could negate income from that customer for an entire year. As a very rough comparison for SaaS companies, sales and marketing can consume a solid 50% of your revenue, overhead like accounting, insurance, support, and office space should be 20%, and actual product development is just 30%. This obviously varies greatly by industry and product, but if you're solely thinking about the final product and not how you get it to your customer, you're not thinking broadly enough.