Yes, the premise of this article almost immediately struck me as being quite off base. The economics of pure tech companies at this point are well understood: l

Yes, the premise of this article almost immediately struck me as being quite off base. The economics of pure tech companies at this point are well understood: large up front investment with near-zero (but importantly not actually zero) marginal costs. This article seems to be written by someone who doesn't understand the engineering side of things. At scale, the extremely low cost of serving an individual request ends up being potentially costly in aggregate, which is why the larger a web service gets, the more important performance becomes.