> 2. Ad Tech is trying to make advertising experience better (even if it might be failing at the moment). Oh my. Youtube's current business model essentially

> 2. Ad Tech is trying to make advertising experience better (even if it might be failing at the moment). Oh my. Youtube's current business model essentially breaks all ad-supported classical music content on the site. It does this by interrupting the music in the middle of a piece to insert an add. That means a long piece like a Wagner opera is littered with tens or perhaps even a hundred tiny adds that cut jarringly into the piece in the middle of acts, sections, and even phrases. It's not possible to concentrate on a piece of classical music that way. Your ad tech industry has destroyed whatever segment of content ad-supported classical music on youtube represents.[1] But that's not my complaint. I'm watching television the other day and I come upon some classic movie that I hadn't seen in awhile. I start to watch for about five minutes; then, in the middle of a scene, the movie switches to a loud, short commercial. In the middle of a scene! I thought maybe the channel got changed by accident. But no-- this was a youtube-sized commercial doing a youtube-sized jump-cut into a television program. I kept watching and sure enough, every subsequent commercial used a jump cut in the very middle of dialogue, and every commercial was as short as the ones on Youtube. Now this movie was almost as unwatchable as youtube classical music is unlistenable. So your ad tech has managed to do something I didn't think was possible-- become a big enough influence on commercial television programming so as to make it even more painful to watch. That's much worse than just "failing at the moment." [1] Sometimes it appears that the ad-placement algo inserts ads at the next available silence. But that still destroys all kinds of music. For example, many long classical pieces are made up of short-- yet related-- variations separated by silence. Inserted loud, obnoxious sounds between every single variation is no more acceptable than blaring an air horn between each move in a chess game. Edit: on the Brahms Paganini variations I listened to the algo seemed to be every other variation. But that hardly matters.