People like all kinds of ads. Super Bowl? People watch for the ads. People cut out clever magazine ads and use them as posters. Instagram “influencer”? That mea

People like all kinds of ads. Super Bowl? People watch for the ads. People cut out clever magazine ads and use them as posters. Instagram “influencer”? That means you’re doing a product placement ad and people love it. Jingles: we sing ‘em. MailChimp podcasts ads. All kinds of ads. You know what kind of ads no one has ever ever ever liked? Web ads. Banner ads. Pop ups, pop unders, takeovers. They’re all shit, consumers hate them, and consumers love ads in general. It’s a failed business model that has never been viable for publishers.