Effectively what these mean is that, for example, if your product is popular in places where a lot of people are young white people, in a single family househol

Effectively what these mean is that, for example, if your product is popular in places where a lot of people are young white people, in a single family household, in the countryside, without a university degree it is not likely to be successful. If your product is popular in places with a lot of older hispanic people, with a university degree, who live in the city, in an apartment building, it's more likely to be successful