Or it could be people with unusual needs or lifestyles. Someone observing a kosher diet will buy different food from the mainstream. Someone with limited use o

Or it could be people with unusual needs or lifestyles. Someone observing a kosher diet will buy different food from the mainstream. Someone with limited use of their hands will buy kitchen appliances that most people won't need. Incidentally, many "As Seen On TV" products were created for people with disabilities. They get marketed to mainstream audiences when the manufacturer realises that there's not a large enough market of disabled people to sustain the product.