3 ms·

Are you sure Toyota didn't do that gratuitously as a PR exercise? Because I'm not.

• Jun8 16y ago
  8M cars to recall (and the resulting hit to prestige) is a huge cost, compared to the PR gain they had on this issue.
  • steve19 16y ago
    The alternative was doing nothing and being raped by the media for killing people and doing nothing about it. What choice did Toyota have? Better to be seen doing something even if the problem did not exist.
    • eli 16y ago
      Well, isn't that kinda what they did? The fine wasn't for having unsafe cars. It was for getting reports that their cars were unsafe and hiding them from regulators
  • mseebach 16y ago
    Compared to the cost of finding out that the cars actually were defective and killing people? PR-cost plus settling the class action suit.