I think most of the microtransaction argument here is forgetting about Swagbucks [1]. I would argue micro transactions are doable, either through networks or pa

I think most of the microtransaction argument here is forgetting about Swagbucks [1]. I would argue micro transactions are doable, either through networks or payout systems that wait until you have enough for a payout. I believe the real reason is that Google isn't exactly a commodity. People are used to the brand, the user interface, the web url, and maybe the occasional quality or exact flavor of the search results. Because it's not a commodity, people don't just instantly change to whichever site pays the most, and because of that there would have to be a large pay difference for customers to make a switch. Users are basically willing to "forfeight" the money they would get using Swagbucks to use Google. [1] https://en.wikipedia.org/wiki/Swagbucks https://en.wikipedia.org/wiki/Swagbucks