The social media companies might be able to buy some good press by suing this company, its founders, its investors, and its employees into oblivion for terms of

The social media companies might be able to buy some good press by suing this company, its founders, its investors, and its employees into oblivion for terms of service violations. On the other hand, it would push copycats into developing alternative business models to capture the demand while still hiding from civil legal action. And there’s wider societal costs from potentially chilling innovation like this through the social media companies acting like a trust.