Matt; it's easy to say "it's incremental" - for example, an application that lets you order books online or communicate with groups of friends would be seen as

Matt; it's easy to say "it's incremental" - for example, an application that lets you order books online or communicate with groups of friends would be seen as incremental in 1990. The CEO's of Blackberry thought that the iPhone was good and feature rich, but they saw it as incremental as well!