While the expectation vs. reality dichotomy is very real, the cost vs. return is just as vital and, ultimately, more easily solvable in the years to come. Curbi

While the expectation vs. reality dichotomy is very real, the cost vs. return is just as vital and, ultimately, more easily solvable in the years to come. Curbing the expectations of the money-givers in regards to what they might get out of these ventures is always tough but using tech is going to be cheaper because, well, the price trends for tech have been downward for a while. Personally, hoping to see more shifts toward trying new things rather than attempting to perfect the already existing models. This would, well, not solve but circumvent the need to try and improve something when the tools are not there yet. This way, a broader groundwork will be laid.