Not that easy, over half of online shopping is done at AMZN. It's where most people go first when buying something online. I believe, for most, if you do not s

Not that easy, over half of online shopping is done at AMZN. It's where most people go first when buying something online. I believe, for most, if you do not sell on Amazon, you do not survive... esp if you're selling cell phone / electronic accessories. Those margins have to be super thin.