Yes, absolutely, there's a lot of grey around marketing campaigns, but a lot of them are direct as well. To the extent Google can provide direct value, they wan

Yes, absolutely, there's a lot of grey around marketing campaigns, but a lot of them are direct as well. To the extent Google can provide direct value, they want to do that. Google is not 'selling ad space' - they are trying to help you sell your product. Hence the fact they punish low-quality ads. The very nature of Google ads, and the reason they make so much money relates to the 'relevance' of search terms. It's not great, but it's better than nothing. If Google could do more for direct conversions, they would because the value of their product would rise quite a lot.