It's mostly commercial stuff. For the lower levels: You show you're 'friends' with Google. You miiiiight get some work through them. You get to show interestin

It's mostly commercial stuff. For the lower levels: You show you're 'friends' with Google. You miiiiight get some work through them. You get to show interesting business cases on their conferences. You get to know their timelines a bit before the general public. You can consult them on products when you're getting a bidding ready for a client. That kind of stuff.