4 ms·
No company will buy products just because they are better. They buy the brand, the support, the advertising.
by drywater 7y ago
No company will buy products just because they are better. They buy the brand, the support, the advertising.
- ska 7y agoI would adjust this. No company will buy products just because they are a bit better. You have to completely knock that out of the park to be compelling. OTOH, I'll grant if you really fail on support etc. you will probably fizzle out anyway.
- frandroid 7y agoWhat support does anyone need to use Confluence? How many people _use_ that support?
- dflock 7y ago> How many people _use_ that support? That's not really relevant to Enterprise sales.
- hanniabu 7y agoThey'll buy it if the places the existing product is lacking pisses off the decision maker.