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I think it’s safe to say consumers would benefit from lower prices because companies wouldn’t have to bid so high on ads. We’d also possibly benefit from fewer
by richardw 7y ago
I think it’s safe to say consumers would benefit from lower prices because companies wouldn’t have to bid so high on ads. We’d also possibly benefit from fewer ads on the main page, diluted ad tracking, more competition in other areas Google competes in (video, maps etc.) Ads subsidises the rest.
- boh 7y agoMore ad competition doesn't mean lower ad fees, since the success of another search platform would depend more on the number of users, not the price of the ad. Suggesting lower ad fees somehow benefits users is a huge stretch. The success of the other Google offerings is due more to the benefits of network effects, you'd need more than a decrease in Google ad subsidies to be competitive.