But when you advertised in a newspaper, you didn't have to fear the newspaper suddenly becoming your competitor and then refusing to run your ads. Well, I supp

But when you advertised in a newspaper, you didn't have to fear the newspaper suddenly becoming your competitor and then refusing to run your ads. Well, I suppose that might've happened if you were another publication or something. But it was relatively rare. Also, newspapers weren't the only way people advertised, for instance the yellow pages was a big deal when I was a kid. (and it was the subject of a Ralph Nader article calling it out as a monopoly: https://frankwarner.typepad.com/free_frank_warner/2004/08/fort_dix_vetera.html https://frankwarner.typepad.com/free_frank_warner/2004/08/fo... )