3 ms·

Can you link a source for this?

• K0SM0S 7y ago
  Not my field, and I'll admit a confirmation bias (this idea fits my subjective view of nerds/geeks) so I remembered the idea and didn't fact proof it much back then. I can't find anything on a quick Google. I'll give you the community-side rundown: Most "experts", veterans and passionate people in a field are not easily swayed by classic marketing because they have a 10,000 feet view, they can usually tell you right away who ads are targeted at, what's the catch, what's their recommendation of a better product or method altogether... Like security experts know well the limits of a "VPN company" selling "privacy and security and ease of mind". Cue any field, any domain. It also doesn't mean nerds and geeks don't buy (obviously, and they rather spend more than the average) but they have their own opinions and that of their community, and ads are really just a distant noise in the background. Think of that guy who laughs at memes on ads and then goes to reddit or their Discord/Slack/whatever to make a purchase decision. So you have to use different kinds of approaches, usually much more substantial, to win over these people. You can't really fake it, it's more of a virtual negociation by ways of company image and community response in trust and $.