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Just because Google does not use their data to show better ads does not mean they don't know what to do with the data. Maybe more relevant ads would mean fewer

Just because Google does not use their data to show better ads does not mean they don't know what to do with the data. Maybe more relevant ads would mean fewer ads and less revenue? The data is there and can be used at any time, for any purpose.

jariel 7y ago
"Maybe more relevant ads would mean fewer ads and less revenue?" Definitely not :) Empathetically ... it's the opposite. I see there's a bit of misunderstanding here about Google's, or any other platform's ability and willingness to show relevant ads. Google is absolutely trying to maximise relevance for ads. That's not to say they won't take your money anyhow, but the unconditionally want your ads - all of them if possible - to be effective. The economics of marketing are such that when a spend is effective, it's followed by considerably more spend. It shouldn't surprise anyone that when companies find a positive ROI, that they're willing to invest much more heavily in this. Google is a business which is powered by ads, and relevance is the most core and effective measures of value of their product by their customers. Again, in 2019, with all of the data they have, it's still really hard to target in a consistently efficient manner for almost all product categories. Have you ever wondered why at the bottom of ostensibly respected entities like CNN you see clickbait for so many ridiculous, innocuous products? It's because the value of click-bait style targeting still transcends our ability to do meaningful targeting. To anyone who's never worked in Marketing or bought any ads, I'd suggest popping $20 into Facebook ads and just running a couple ads for anything. Just like 'Music' seems to be one of those subjects that goes hand in hand with 'Computer Science', my hunch is that the human behavioural issues surrounding ads are one of those subjects as well. It's really fun. It's one of those amazingly complicated and interesting pockets of curiosity.

jariel 7y ago

"Maybe more relevant ads would mean fewer ads and less revenue?" Definitely not :) Empathetically ... it's the opposite. I see there's a bit of misunderstanding here about Google's, or any other platform's ability and willingness to show relevant ads. Google is absolutely trying to maximise relevance for ads. That's not to say they won't take your money anyhow, but the unconditionally want your ads - all of them if possible - to be effective. The economics of marketing are such that when a spend is effective, it's followed by considerably more spend. It shouldn't surprise anyone that when companies find a positive ROI, that they're willing to invest much more heavily in this. Google is a business which is powered by ads, and relevance is the most core and effective measures of value of their product by their customers. Again, in 2019, with all of the data they have, it's still really hard to target in a consistently efficient manner for almost all product categories. Have you ever wondered why at the bottom of ostensibly respected entities like CNN you see clickbait for so many ridiculous, innocuous products? It's because the value of click-bait style targeting still transcends our ability to do meaningful targeting. To anyone who's never worked in Marketing or bought any ads, I'd suggest popping $20 into Facebook ads and just running a couple ads for anything. Just like 'Music' seems to be one of those subjects that goes hand in hand with 'Computer Science', my hunch is that the human behavioural issues surrounding ads are one of those subjects as well. It's really fun. It's one of those amazingly complicated and interesting pockets of curiosity.