They blew it by not listening to hardcore gamers in the first place. By forcing the technology (and still unreasonably high price tag) onto gamers who didn't wa

They blew it by not listening to hardcore gamers in the first place. By forcing the technology (and still unreasonably high price tag) onto gamers who didn't want it they created a huge backlash. If they'd sold it separately and innovated over time, slowly convincing the gamers who weren't initially interested, eventually they might have gotten somewhere.