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It takes some impressive cognitive dissonance to say this... So, should Nokia have gone Android? No way. That takes them through a real commoditization (IE, no

It takes some impressive cognitive dissonance to say this... So, should Nokia have gone Android? No way. That takes them through a real commoditization (IE, non differentiated) minefield. One that Nokia execs aren’t smart enough to get through. and this... Nothing matters in this world more than apps. Write that on your forehead. Write that on the mirror on your bathroom wall. Write that on your car windshield. Whatever it will take so you remember it. in the same post (a post praising Nokia for picking the platform with virtually no apps). The rest of his points would be decent if Microsoft were in any way committing to Nokia. But they're not so all those platform advantages are spread across other hardware competitors. Yes it will be 8 hardware competitors instead of the 40 they'd have to fight on Android. But Android would at least give them the apps and if Nokia really does have top notch hardware people they could find a way to perform in the Android market.

wyuenho 16y ago
While your logic is right, I think you have missed the point of the post. While apps are certainly important, differentiation is probably going to be a bigger factor because you only need a relatively small number of killer apps to kick start an ecosystem. Just think of how the iPhone AppStore got started. To this day I'm still using Bump and Urbanspoon. I think Nokia is betting on that they can monetize from an ecosystem that they can control with a higher profit margin, then just be a small fish in a big pond with not a whole lot of control and thus ways to make money. Remember what Elop said in the memo, the enemies are not fighting with devices and apps, they are fighting with the entire ecosystem. Nokia doesn't have its own now, and they need to create one. If they jump onto the Andriod ship, what exactly can' they monetize from the ecosystem that Google can't even milk? This is a really big gamble on Nokia's part, if it works it's going to pay off big time. Palm tried that and failed but hey at least they got an exit to HP. At worst Nokia is just going to repeat that and got folded in MS. What makes you think going Android will end better for Nokia? I wouldn't underestimate 2 desperate turkeys with beaks.

wyuenho 16y ago

While your logic is right, I think you have missed the point of the post. While apps are certainly important, differentiation is probably going to be a bigger factor because you only need a relatively small number of killer apps to kick start an ecosystem. Just think of how the iPhone AppStore got started. To this day I'm still using Bump and Urbanspoon. I think Nokia is betting on that they can monetize from an ecosystem that they can control with a higher profit margin, then just be a small fish in a big pond with not a whole lot of control and thus ways to make money. Remember what Elop said in the memo, the enemies are not fighting with devices and apps, they are fighting with the entire ecosystem. Nokia doesn't have its own now, and they need to create one. If they jump onto the Andriod ship, what exactly can' they monetize from the ecosystem that Google can't even milk? This is a really big gamble on Nokia's part, if it works it's going to pay off big time. Palm tried that and failed but hey at least they got an exit to HP. At worst Nokia is just going to repeat that and got folded in MS. What makes you think going Android will end better for Nokia? I wouldn't underestimate 2 desperate turkeys with beaks.