> I have trouble imagining a future where people don't want to trade their time for more goods and services. New phones, nice holidays. Especially with the adve

> I have trouble imagining a future where people don't want to trade their time for more goods and services. New phones, nice holidays. Especially with the advertising industry constantly bombarding them with messages about how their lives could be better if they just spend a little more. This difficulty in imagining a qualitatively different future is what Mark Fisher called "capitalist realism". A changed society produces a changed population, and therefore a society without advertising will not have its members affected in the same compulsion as they are due to advertising today.