I agree with these suggestions. As already pointed out, you are addressing too broad a market. The best way to address a specific niche is to have worked in th

I agree with these suggestions. As already pointed out, you are addressing too broad a market. The best way to address a specific niche is to have worked in that industry. To me that is the only way to know the jargon and the pain points. You also could note that businesses are often time poor. So if it takes time and effort to incorporate your platform then many prospects will pass. If I were in your position, I would go back to the pilot "customers", establish what value you bring to the table. Ask for, say 10% of that up front and make it work for them. Once you've accomplished that you have your reference s to back up future sales. BTW if your product is that good then you could be charging $10000 / year / customer. That is like 1/5 of a single person's salary. I guess you could easily deliver such an improvement in productivity.