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What's interesting about this is how design and presentation has been a part of Apple's DNA since basically day one. When they launched the Apple II in 1977 at
by russellbeattie 7y ago
What's interesting about this is how design and presentation has been a part of Apple's DNA since basically day one.
When they launched the Apple II in 1977 at the West Coast Computer Faire, there were dozens of other micro-computer startups there as well. But Steve had the foresight to hire a professional product designer to create the foam molded case, and professional graphic artists and marketing people to design their logo, brochures, booth, etc. In addition to the technical genius under the hood provided by Woz, the visual components clearly separated Apple from the pack and put them in the same league as multinational corporations Commodore and Tandy when Apple was still essentially two twenty somethings in a rented office in Cupertino.
Corporate DNA is an interesting phenomenon. Throughout the years, under various different leaders, Apple has somehow been able to consistently produce quality technology that people want to own because it looks good and is marketed well. One has to wonder how it becomes so ingrained in a company like that.
- NateEag 7y agoSteve Jobs. It hasn't been there since he passed - they've been coasting, and it's starting to show.
- cable2600 7y agoTim Cook is trying his best. But yes they are coasting on previous innovations like Android is, and barely adding new features. Just more RAM and faster CPU. They killed the Mac Pro by making it look like a garbage can. It is back to ATX standards but way too expensive, which drives people to make Hackintoshes to play MacOS games. I home Apple can get the PlayMac or whatever gaming Mac out soon so people can play games on it without spending thousands on a Mac Pro.
- setpatchaddress 7y agoPeople have said that since 2012. Steve died in 2011. It's now 2020. Have you really never used an Apple Watch or talked to someone who has?
- NateEag 7y agoSeveral family members and friends have Apple Watches. As far I can tell there is nothing significant about the devices. They're a complicated way to stay distracted with a reasonably okay medical monitor built-in. They don't seem to be a game-changer the way the iPod or iMac was. I could, of course, be very wrong.
- amatecha 7y agoYeah no, it's a utility. It looks nice, reasonably intuitive to use, and useful for workout tracking. Oh, I can pay for stuff by tapping it to the contactless payment terminal. But all in all, it's totally non-necessary luxury.
- scarface74 7y agoThe cellular Apple Watch keeps me from being distracted. It keeps me off the web and other apps but I’m still easy to contact. When I’m running or at the gym, it’s really nice not to have to lug my phone with me and still have access to music, podcasts, and when I’m running GPS to track distance and speed. The iPod was not technically a leap. They assembled it from third party hardware in less than 9 months. The only reason it wasn’t copied sooner is because Apple (smartly) bought up the complete supply of 1.8 inch hard drives for months. Competitors still haven’t been able to squeeze the functionality and performance of the Apple Watch in a device as small.
- danieldk 7y agoAnd the AirPods. People will say 'they are just Bluetooth earbuds'. But they also said that the iPod is just an MP3 player. But like the iPod, iPhone, and iPad before, the Apple Watch and AirPods are defining the expectations for their respective categories.
- scarface74 7y agoThe Apple Watch is more successful in terms of revenue and profit than the iPod. AirPods are either estimated to be more successful or soon will be. On the other hand, the iPad only came into its own well into the Cook era. It was really just a big iPhone when it came out (I had a first gen).
- busymom0 7y agoI think that in certain things like the Mac and iPhones that might be true. However last year’s iOS 13 really impressed me, especially the direction the iPad is going. But AirPods and Apple Watch are certainly from Tim Cook’s Apple and I think they are outstanding products.
- NateEag 7y agoAirPods do seem to be popular. They are a product I have no use for, and the way people leave them in constantly appalls me. But, I must admit, friends who have them are impressed, and at least one has given me good reasons why. So, AirPods serve as good evidence against my belief.