Focus on your USP, try some A/B testing to figure out what people react to best. Maybe a 1 minute intro video to what you do on the front page. When you know a

Focus on your USP, try some A/B testing to figure out what people react to best. Maybe a 1 minute intro video to what you do on the front page. When you know a little bit more about what makes people tick, get a complete redesign from 99designs or similar. You need to show people quickly what you are selling! I usually look at a landing page, read maximum 5 sentances of description that is prominent on the site. If I am still interested, I check out the video on the front page. If I'm still interested, I check for a prominent "pricing" link.