> Kids who never drank coffee would grow up and never think about it, much less care Which pretty much nails the problem. Us older folks remember that cold, sn

> Kids who never drank coffee would grow up and never think about it, much less care Which pretty much nails the problem. Us older folks remember that cold, snowy winters were normal, that there were orders of magnitude more insects such that frequent stops to clear windscreen, headlights or helmet visor were just normal. We remember mixed farms that husbanded the land rather than beat it into submission. Those kid's normal is no insects, no snow, monoculture industrial farmland everywhere, signs of human interference in every remote corner of the globe. Most live in concreted cities where food comes from the shop, not the land. Everything is based on that "normality of childhood". They quite literally don't see the problem. Even seeing old photos and film footage doesn't convey... I wish I'd listened to more of my granddad's tales of shire horses and traction engines. I wish I could have seen through his eyes. The environment and natural world has become a theme park to visit for a skiing holiday, safari or to farm to oblivion. To watch in the latest Attenborough. Only a few outdoorsy types understand it, even fewer what it used to be any more. Most of us have no connection with the natural world. Every industry and activity has become unsustainable by injecting rampant consumerism and near limitless fossil fuel into the process. Ironic so many of us are starting to actually care about impact, as it reaches worst ever. I really do think OP has it right saying we need the "appearance of immediate, severe-yet-not-deadly impacts on our day-to-day lives" before anything truly significant will happen.