Sure. Take for example clean energy (NOTE: I policy wonk'd in this area). There are some folks who want to 'disrupt' the field with technology. Some support thi

Sure. Take for example clean energy (NOTE: I policy wonk'd in this area). There are some folks who want to 'disrupt' the field with technology. Some support this (most consumers should) and some don't (the more vertically integrated legacy suppliers). My job was to determine talking points to get attention from the powers that be in key parts of government (DoD, WH, States) and communicate a value proposition in support of the disruptive technology elements. Without calling them disruptive-we needed to learn what they valued. So my job was to use geospatial, market data, academic and legal to support policy recommendations. Then get people to hop on board. Clear(er)?