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Without knowing the exact product I would suggest tightening up who your target market is. Generally, a product that can be for any industry of any size makes i
by jdtbuchanan 7y ago
Without knowing the exact product I would suggest tightening up who your target market is. Generally, a product that can be for any industry of any size makes it really hard to focus. Start with a specific subset and it will make your sales outreach a lot more targeted and keep you ultra focused. For example instead of it's aimed at "small, medium and enterprise clients in any industry" think "local service companies in the US with 30-75 employees". It sounds like you might not have that ideal target market nailed down yet. Good luck!
- oliverx0 7y agoThank you! We have definitely been struggling with this. Will try to find a more specific niche.