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A total runway of 12 months feels short if going enterprise. Though $10 price feels small business. What is your target business size? Is there anything you ca
by brianwawok 7y ago
A total runway of 12 months feels short if going enterprise. Though $10 price feels small business. What is your target business size?
Is there anything you can do to stretch the runway to 24?
I don’t think you want to raise a new round with 0-$40 in MRR.
- oliverx0 7y agoOur platform is actually aimed at small and medium sized businesses, hence our pricing model. Having said that, we feel the platform has the potential to go after the enterprise as well, and could adjust pricing accordingly. I do think we will need to stretch runway, hence my question. I was wondering if outside investors were an option, but based on other comments, I am not so sure.
- jdtbuchanan 7y agoWithout knowing the exact product I would suggest tightening up who your target market is. Generally, a product that can be for any industry of any size makes it really hard to focus. Start with a specific subset and it will make your sales outreach a lot more targeted and keep you ultra focused. For example instead of it's aimed at "small, medium and enterprise clients in any industry" think "local service companies in the US with 30-75 employees". It sounds like you might not have that ideal target market nailed down yet. Good luck!
- oliverx0 7y agoThank you! We have definitely been struggling with this. Will try to find a more specific niche.