>Coffee could go extinct and our generation would just have nostalgic idle chats about it here and there Maybe the consumers...you have to keep in mind the com

>Coffee could go extinct and our generation would just have nostalgic idle chats about it here and there Maybe the consumers...you have to keep in mind the competing interests of capitalism. I could see SV and SV VCs falling all over themselves with such a "market opportunity." >And so long as someone has financial motivations to push the idea that this is normal, people will keep thinking it is and they'll forget just how much things changed. This! I could see VCs start investing in numerous companies hawking all kinds of caffeine pills and supplements, spending billions on marketing, such that consumers would stop talking about the nostalgia of coffee, rather begin asking how we ever lived without X startup that has disrupted the industry and optimized "human energy."