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They're exactly the same. They sell advertising space on their own websites and get attention by giving away free content and services. Publishers also buy each
by manigandham 7y ago
They're exactly the same. They sell advertising space on their own websites and get attention by giving away free content and services. Publishers also buy each others tech and advertise on each others sites.
The business models are identical, just with vastly different scales.
- echelon 7y agoThey are platforms and content marketplaces (where the currency is attention). This is entirely different than run of the mill publishers that can't drive attention at scale. Google and Facebook can leverage their power to put entire industries out of business.
- manigandham 7y agoPublishers also monetize attention. Scale is the only difference, the business models are the same regardless.