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They pour a ton of money into events like SXSW. They had huge displays of their new branding up and down Congress Ave a couple of years ago, with several other
by save_ferris 7y ago
They pour a ton of money into events like SXSW. They had huge displays of their new branding up and down Congress Ave a couple of years ago, with several other "brand awareness" things going on throughout the conference.
- JohnFen 7y agoI don't want to second-guess the marketing team, as I clearly don't know all of the things I'd need to know to do that. But let me second-guess the marketing team: wouldn't all that money be better spent marketing to potential customers rather than things like SXSW?
- bsder 7y agoActually, given the current demographics of SXSW, that probably IS good marketing to potential customers. SXSW now costs quite a bit and is often a hipster corporate management perk. That sounds like a good demographic for Mozilla to market to. Lone gone are the days where SXSW was a bunch of grubby hippies listening to a bunch of crappy bands. Now it's a bunch of hipster drones listening to a bunch of crappy mainstream pop artists.
- JohnFen 7y ago> That sounds like a good demographic for Mozilla to market to. Why does that sound like a good demographic? Sure, cover that group, but not at the expense of the much, much larger demographic of "ordinary people".
- bsder 7y agoThat demographic can cut you checks with 7 digits or more. "Ordinary people" earn you nothing unless you vacuum up their personal information.
- JohnFen 7y agoFirefox users don't cut checks, though. What Firefox needs is a much larger number of users. How wealthy they are isn't terribly relevant.