But the web isn't static. Viral videos used to be emailed around and show up on sitcoms. There are a lot of sites that worked well on a desktop, but are frust

But the web isn't static. Viral videos used to be emailed around and show up on sitcoms. There are a lot of sites that worked well on a desktop, but are frustrating or unusable on mobile. That's especially problematic if your audience moves to the walled garden of Facebook. Right around that same time (2008) we were using Linux and YouTube stopped working because we had trouble getting a 64-bit Flash plugin--which is/was heavily used for reference. I remember reading up on the inconsistent video format support between browsers. Flash never worked on iPhones yet YouTube had an app on day one. I'm sure they were pulled to Facebook because of the fake numbers, but I imagine the burden of maintaining their own platform might have pushed them as well. I'm a bit curious if the recent push away from YouTube and building your own platforms will be successful now that a lot of that tech has settled and infrastructure like CDNs and compute is more commoditized.