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Nope nobody forced them to compete on FB. They would've been quite silly had they not at least tried to capture the FB market - but I think the false reporting
by munk-a 7y ago
Nope nobody forced them to compete on FB. They would've been quite silly had they not at least tried to capture the FB market - but I think the false reporting of views is something that really shocked the folks trying to balance the books - their videos still seemed to be performing great while the revenue was slowing down. FB isn't responsible for tempting CH over (and CH made the right choice giving it a try) but FB is responsible for viewership reporting that borders on fraudulent as they try to boost their own overall numbers.
- bsder 7y ago> Nope nobody forced them to compete on FB. I actually disagree. Both Facebook and YouTube were almost certainly causing video view numbers on video websites like these to decrease. The problem is: what do you do? You can pivot to YouTube or Facebook and become a sharecropper like the 9 zillion other sharecroppers or ... die. While people complain that CollegeHumor should have held out, I don't see anybody who held out doing any better.
- shadowgovt 7y agoWe should put responsibility where it lies: Facebook and YouTube aren't causing video view numbers to decrease; users are choosing to stay in the FB / YT ecosystems rather than seek out some third-party website. Having seen both the performance and ad-blast of Cracked's website, I can understand why. FB and YT are a better user experience.