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Only if people repeatedly desire those features, vs being more of a one-time novelty. Say unlocking Boost Mode costs $2k. What would the subscription cost, $20
by antsar 7y ago
Only if people repeatedly desire those features, vs being more of a one-time novelty.
Say unlocking Boost Mode costs $2k. What would the subscription cost, $200/mo?
If I can show off Boost Mode to all my friends in one month, I might never care to pay for it again after that.
If my only way to get the feature is a permanent unlock (and I can afford it), Tesla scores an extra $1800.
Subscriptions work for sticky things. Are Tesla's add-ons all that sticky?
- lhnz 7y agoWhat if 20x more of their customers trial it for a month, than purchase it outright? It could still work. It just depends on user engagement.