I used to work for a British car manufacturer which is currently in the process of monetizing all the telemetry they get out of their vehicles, some examples:

I used to work for a British car manufacturer which is currently in the process of monetizing all the telemetry they get out of their vehicles, some examples: * Pothole tracking --> sell to local goverments * Tyre wear --> sell customer data to target adverts for them / promotions * Hybrid battery charge levels --> sell data to EV charge point companies. What was even more concerning was that this data is being collected by another company (who supplied the hardware), who had first dibs on the data.