4 ms·
All this invasion of privacy and still little evidence that user targeted advertising is substantially more effective than simple content based advertising.
by iamaelephant 7y ago
All this invasion of privacy and still little evidence that user targeted advertising is substantially more effective than simple content based advertising.
- alanlovestea 7y agoIt has been proven very effective. Quote: "So successful, by the way, that between 2000 and 2004 with their IPO [Initial Public Offering] documents going public, the first time we got to learn exactly what the impact of this new logic was. And the impact was a revenue increase of 3,590%, just during those years 2000-2004." source: https://www.econtalk.org/shoshana-zuboff-on-surveillance-capitalism/ https://www.econtalk.org/shoshana-zuboff-on-surveillance-cap...
- airstrike 7y agoThe way we use internet has also been changing at a significant rate since 2000 so we don't really have the counterfactual to show that content-based advertising wouldn't have experienced similar growth rates, unless we find a report covering revenue growth over the same period from a company (or better yet, a set of companies) that focuses on content-based ads
- iamaelephant 7y agoThat's comparing tracking advertising with bad data to tracking advertising with good data. Where's the comparison of tracking to non tracking advertising? Tracking advertising costs the advertiser more (and makes the ad provider a lot more), but there's little evidence to suggest it's significantly more effective than content advertising. And this isn't even accounting for the enormous social cost of private surveillance. https://techcrunch.com/2019/01/20/dont-be-creepy/ https://techcrunch.com/2019/01/20/dont-be-creepy/
- erezsh 7y agoI'm still "waiting" for ads that are actually relevant for me, and not just based on something I randomly watched a few days ago.