4 ms·

There are people in the middle class that I call "uni-purchasers". They buy one very expensive thing, and that's their "thing" that they spend their limited amo

by jbob2000 7y ago

There are people in the middle class that I call "uni-purchasers". They buy one very expensive thing, and that's their "thing" that they spend their limited amounts of money on. They give up on medium-level experiences and draw everything else to a minimum to get the thing they really want.

JohnFen 7y ago
When I started my first business, a mentor gave me advice along these lines: identify the two or three pieces of equipment that are truly key to your business, and go high-end on those. Everything else should be as cheap as possible.
- jbob2000 7y ago
  Those types of goods usually aren't mass advertised, e.g. high end music or video gear, mechanic's tools, etc. Peleton bikes, smart toilets, diamond rings, high-end purses, and so on are all things you can get the cheaper versions of and still get roughly the same experience.
  - aabbcc1241 7y ago
    Sometime, people choose a product/band over the alternatives solely because their choice is more expensive, so others will appreciate or jealous on them...
- tartoran 7y ago
  Generally I agree. It is important to know though, that there's a thin line between high end and luxury-brand where you pay a lot of money for the latter.
  - JohnFen 7y ago
    True. By "high end", what's meant is genuinely high quality, not necessarily flashy or luxury brands.
rapnie 7y ago
Smart toilet not the best example, but I can get tremendous joy from buying something high quality and knowing that this thing could last my entire lifetime. Buying that product once forever removes my need to crave for an upgrade (unless it breaks, of course). My 98yr grandma inspired this behavior. She bought her kitchen utensils as a young mother, and used them forever. Her wooden cutting board is now so worn, that its thinned and almost breaks in half. Yet not a hair on her head would want to replace it until that happens.

JohnFen 7y ago

When I started my first business, a mentor gave me advice along these lines: identify the two or three pieces of equipment that are truly key to your business, and go high-end on those. Everything else should be as cheap as possible.

jbob2000 7y ago
Those types of goods usually aren't mass advertised, e.g. high end music or video gear, mechanic's tools, etc. Peleton bikes, smart toilets, diamond rings, high-end purses, and so on are all things you can get the cheaper versions of and still get roughly the same experience.
- aabbcc1241 7y ago
  Sometime, people choose a product/band over the alternatives solely because their choice is more expensive, so others will appreciate or jealous on them...
tartoran 7y ago
Generally I agree. It is important to know though, that there's a thin line between high end and luxury-brand where you pay a lot of money for the latter.
- JohnFen 7y ago
  True. By "high end", what's meant is genuinely high quality, not necessarily flashy or luxury brands.

rapnie 7y ago

Smart toilet not the best example, but I can get tremendous joy from buying something high quality and knowing that this thing could last my entire lifetime. Buying that product once forever removes my need to crave for an upgrade (unless it breaks, of course). My 98yr grandma inspired this behavior. She bought her kitchen utensils as a young mother, and used them forever. Her wooden cutting board is now so worn, that its thinned and almost breaks in half. Yet not a hair on her head would want to replace it until that happens.