My guess is (and I haven't read the emails, or any non-public information), Barr was hoping for a massive amount of (positive) publicity, followed by the inevit

My guess is (and I haven't read the emails, or any non-public information), Barr was hoping for a massive amount of (positive) publicity, followed by the inevitable rich rewards of a much higher buying price. What better way to get this publicity than to take on the current Public CyberEnemy #1, aka Anonymous?