Depends on your actual situation. In around 2004, Amazon was about to launch S3 until Bezos sent the team back to the drawing board because their current archi

Depends on your actual situation. In around 2004, Amazon was about to launch S3 until Bezos sent the team back to the drawing board because their current architecture would eventually hit a wall. Three years later, it finally launched. Big design up front paid off in their case as they've surpassed that "wall" many times over. [Citation Needed]