Isn’t the lack of equitable outcome a major driver in this? Of course head of marketing will not care as much - they will not be compensated as much if they sol

Isn’t the lack of equitable outcome a major driver in this? Of course head of marketing will not care as much - they will not be compensated as much if they solve your business problem’. Both in status and money. As a counter example - we can look at organizations which have goals that are not only monetary in nature - spacex, nasa in the 50s, the red cross - organizations where there are plenty of people that care about the goal alongside the founders to a great extend. Plenty of people there outside of leadership also care a lot. A startup that picks a worthy goal like that can in fact attract those types and do so regularly. People do care.