You make good points but I think you're looking at this from a slightly different point of view, than might allow you understand what the writer is trying to sa

You make good points but I think you're looking at this from a slightly different point of view, than might allow you understand what the writer is trying to say True ... users don't care about what color you are. As long as you bring something to market that they like, they will buy it. But what about all the little steps needed to get you to that point? You know, getting a developer/business guy to partner up with? Getting someone to fund your idea? Getting the meeting to even see that guy? etc etc ... You see, race plays a very subconscious (and sometimes a very overt) role in the way some of these things play out ... and without screaming "RACISM" ... I think people need to be open to the idea that there can be subtle biases in the entire process that makes it so that ... if you don't fit a certain profile, you don't get funded. There is also the more cancerous problem of some minorities not having an example they can follow ... if Obama didn't become president ... there would still be an entire Generation of kids that thought it wasn't possible for a Black person to be president in America today. Obama didn't give a fuck about that, which is what makes him so special ... but you have to realize that he's an outlier ... and not everybody has his kind of brilliance and just plain cojones to actually do the very thing that nobody thinks you can. Yet its undeniable that once there's a visible minority role model to point to, people will actually look up to them and follow in their footsteps. So yes, I realize the author makes that point in a very accusatory way ... it irks me too. But if you put that aside and realize that by actually going out of your way to hire/mentor a black/latino developer/designer/business analyst to your start up, you're opening that world up to an entire generation of minority kids that would never even have had that shot ... then I think we're halfway to where we need to be.