Yeah I was wrong about index ETFs in particular but my general point remains: most of their AUM are in passive funds (ETF or not). According to their last annua

Yeah I was wrong about index ETFs in particular but my general point remains: most of their AUM are in passive funds (ETF or not). According to their last annual report, only 27% of AUM are in active funds. https://ir.blackrock.com/files/doc_financials/2018/ar/2018-Annual-Report.pdf https://ir.blackrock.com/files/doc_financials/2018/ar/2018-A... Regarding the small ETFs: yes that's kind of my point. Most of the volume is still in large, broad index-based funds, and BlackRock is looking for a good story to get people to invest more into the more 'niche' funds (which includes all the green/no-carbon funds).