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Why Haven't Any Startups Challenged IKEA?

• duxup 7y ago
  >"out of the way" location of their warehouses where real estate is relatively cheap I'm not sure if that is part their strategy...at least in Minnesota they parked themselves in the suburbs, but by no means cheap land. >Getting customers to 'self serve' in activities that would usually require paid staff i) Having a sales rep show customers furniture in the store Sales reps of one kind or another exist too. I wonder if after establishing a name they found a few of these rules no longer apply?