The latest numbers I've heard is that if you get 10% of your userbase to pay at least once, you're doing incredibly healthily. Whales tend to be a handful-per-1

The latest numbers I've heard is that if you get 10% of your userbase to pay at least once, you're doing incredibly healthily. Whales tend to be a handful-per-100,000 ratio, but they spend like nothing else. Loot boxes are ridiculously effective because whales will roll for them until they get the rare prize, spending thousands of dollars in the process.