As part of our agreement to be an authorized dealer of a product, we aren't allowed to sell it below the MAP which they set. If we do, they will cancel our agr

As part of our agreement to be an authorized dealer of a product, we aren't allowed to sell it below the MAP which they set. If we do, they will cancel our agreement and we lose our discount. (Not sure if that is helpful, but wanted to give you a real world example.)